Thoughts on choice

Politicians particularly on the right are constantly talking about the necessity of choice – consumers want choice! But what does that mean in reality?

During the first 20 years of my life, the number of TV channels increased from 1 to 2 to 3. A quick glance at Freeview, and I see that it offers me dozens of channels. The newspaper’s TV Guide catalogues 13 channels – 6 of which are showing at least three episodes of the same programme; two of which are showing eight episodes of one series on the same day. Another channel is showing a feature film which I watched on different channel last week! So where is this choice?

I also recently heard some Radio 4 food snob deprecating the large number of number of people who eat the same lunch work every day – gasp! shock! horror!

I say; ‘What is wrong with that?!’

Stress is often linked to decisions and the we have to make every day. If you are food writer then making an avocado and blueberry dip to go with your freshly baked sourdough with added quinoa washed down with a freshly made strawberry and persimmon smoothie actually forms part of your work.

But please if I’m in need of a quick lunch whilst working on an involved and urgent project, please allow me the respite of eating a £3 deal cheese and onion sandwich with a packet of crisps and a bottle of water for my lunch for the fourth (or even 15th) day in a row!

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